Downloading Helpful Fonts
To further help you create your own sign and flier, you can also make
use of some helpful, free fonts. You should especially take note
of the font named 'Impact', which makes the word “REWARD” instantly recognizable.
The fonts come in different forms, depending upon the type of computer
that you are using.
Why the Font "Impact" is So Important, and the Magic It Plays on
Your Eyes
The font "Impact" is used to write the word "REWARD" in it's
most recognizable form, so that people can understand the importance and
urgency of your sign from a distance, and be drawn over to it. In
other words, the font that the word "REWARD" is traditionally written
in is what makes the word 'reward' so recognizable. It's not the
word that's so recognizable, but the word written in the font. Before
you even 'read' the word, your mind already knows what the word is by the
look
of it. This phenomenon makes it easier to notice it from a distance,
which
is what you want. Another example of this is the word "STOP"
on a stop sign. If it were written in a different font or color from
what you are used to, you would easily drive right past it. So, in a nutshell,
make sure you download the font called 'Impact' so that you can use it
to make your flier as effective as possible. (Note -- only use this
font for the word "Reward", so it stands out; the rest of your flier should
be in a normal text [we suggest Arial, see below].)
The font "Lucida Calligraphy" is used as a secondary font on
the flier, to make the flier more readable and pleasant to the eye. More
importantly, it highlights some of the more emotional phrases by being
a more handwriting-looking font, making the flier more personal and emotion-provoking.
The font "Arial" is used for everything else. It is a good
clean sans-serif font (meaning it doesn't have the little extensions and
flourishes at the end of the strokes, just straight, smooth, even-width
lines). It is very readable as body text, and it looks good when
it is scaled up for bigger items like the title.
Select the appropriate file for your operating system, and click on
the file name to start the download process.
In the next section, you can download some additional artwork in the
form of a vector-based (sizeable) silhouette of a cat. This can be
particularly helpful if you have lost a cat but don't have a photograph
to use on the sign or flier.
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